Google Ads Beginner Course: Master the Art of Online Advertising
The power of Google Ads with our beginner-friendly course, designed to help you create effective ad campaigns that drive real results. Whether you’re a small business owner, marketer, or aspiring digital advertiser, this course will equip you with the essential skills to harness Google’s powerful ad platform.
Google Ads Beginner Course: Master the Art of Online Advertising
Google Ads Beginner Course: Master the Art of Online Advertising
What to Expect from Our Courses
About the Course Content
Introduction to Google Ads & Account Setup
- Overview of Google Ads and how it works
- Step-by-step guide to setting up your Google Ads account
- Understanding key terminologies: CPC, CTR, Quality Score, etc.
- Exploring the Google Ads interface and key tools
Campaign Types, Objectives & Keyword Research
- Understanding different campaign types: Search, Display, Video, Shopping, and Performance Max
- Setting up campaign objectives aligned with business goals
- In-depth keyword research and tools to find high-performing keywords
- Building a solid keyword strategy for maximum ad visibility
Creating Effective Ads & Understanding Ad Extensions
- Writing compelling ad copy that converts
- Best practices for ad design and headline optimization
- Introduction to Ad Extensions and their role in improving ad performance
- Using callout, sitelink, location, and call extensions effectively
Bidding Strategies, Budgeting & Ad Rank
- Overview of Google Ads bidding strategies: Manual vs. Automated bidding
- Setting a budget for different types of campaigns
- Understanding Ad Rank and how to improve it with Quality Score
- Optimizing bids for better ad positioning and cost efficiency
Campaign Optimization & Advanced Targeting Techniques
- Techniques for optimizing campaign performance and increasing conversions
- Audience targeting: Demographics, location, device targeting, and remarketing
- Using advanced targeting methods like In-Market audiences, Affinity audiences, and Custom Intent audiences
- Monitoring and adjusting campaign settings for continual improvement
Conversion Tracking, Analytics & E-commerce Integration
- Setting up conversion tracking to measure success
- Understanding Google Ads metrics and using Google Analytics to optimize campaigns
- Integrating Google Ads with e-commerce platforms for product-based advertising
- Using conversion data to refine targeting and ad performance
Video Advertising on YouTube & Google Ads Policies
- Creating and launching video ad campaigns on YouTube
- Best practices for video ads: Storytelling, video lengths, and targeting
- Navigating Google Ads policies and guidelines to avoid ad disapprovals
- Staying compliant with Google’s ad rules and regulations for a successful campaign
This content gives a comprehensive outline of the topics and skills your students will gain, emphasising both practical applications and creative growth. Let me know if you’d like to refine any section!
Journey Through the Course
Week 1:
- Class 1: Introduction to Google Ads & Account Setup.
- Class 2: Campaign Types, Objectives & Keyword Research
Week 3:
- Class 5: Campaign Optimization & Advanced Targeting Techniques.
- Class 6: Conversion Tracking, Analytics & E-commerce Integration
Week 2:
- Class 3: Creating Effective Ads & Understanding Ad Extensions
- Class 4: Bidding Strategies, Budgeting & Ad Rank
Week 4:
- Class 7: Video Advertising on YouTube & Google Ads Policies
- Class 8: Final Project & Q&A (Practical applications and project review)
Journey Through the Course
Week 1:
- Class 1: Introduction to Google Ads & Account Setup.
- Class 2: Campaign Types, Objectives & Keyword Research
Week 2:
- Class 3: Creating Effective Ads & Understanding Ad Extensions
- Class 4: Bidding Strategies, Budgeting & Ad Rank
Week 3:
- Class 5: Campaign Optimization & Advanced Targeting Techniques.
- Class 6: Conversion Tracking, Analytics & E-commerce Integration
Week 4:
- Class 7: Video Advertising on YouTube & Google Ads Policies
- Class 8: Final Project & Q&A (Practical applications and project review)
Testimonial
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur laoreet cursus volutpat. Aliquam sit amet ligula et justo tincidunt laoreet non vitae lorem. Aliquam porttitor tellus enim, eget commodo augue porta ut. Maecenas lobortis ligula vel tellus sagittis ullamcorperv vestibulum pellentesque cursutu.
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